It was neat to see these few shots develop from basic blue blocks into what you see today, the inner workings of which are absolutely imperceptible to untrained eyes.
By the way, before the release of the trailer the top search for "2012" turned up Sarah Palin.
*No seriously there are three 007 posters in front of the elevators and 20 posters lining the Sony store and 3 giant towering billboards on the lot all advertising the same thing.